Oracle Redwood UX: Why it’s worth switching now

Oracle Redwood UI

Oracle Redwood UX as the basis for modern AI functions

Modernized with the new Oracle Redwood UX Oracle is not only modernizing the design of its Fusion Applications, but also creating the basis for future AI and agentic functions. Many companies still see Redwood as a pure UI upgrade – but there is actually much more to it than that.

The new user interface provides a modern, intuitive user experience and noticeably simplifies daily work processes. Information is displayed in context, relevant actions are intelligently suggested and processes are designed more efficiently. In Oracle Fusion Cloud Sales & Service in particular, teams benefit from faster processes, less administrative effort and significantly improved user-friendliness.

However, the close connection between Redwood and the new AI functions within the Oracle Fusion platform is particularly exciting. Many current innovations such as intelligent AI agents, automated summaries, generative AI for emails or intelligent risk analyses in sales are only available in full within the Redwood interfaces. By making the switch, companies are therefore creating the technological foundation for modern, AI-supported business processes.

Strategically, too, the switch is already paying off. Oracle is developing new functions primarily for Redwood and is investing heavily in the further development of the platform. Those who switch early will not only benefit from a better user experience, but will also gain access to future AI and automation functions.

In addition, so-called Redwood Accelerators support the efficient transfer of existing adaptations and processes to the new environment, which significantly reduces effort and project risks.

Conclusion

The Oracle Redwood UX is much more than a new design. It forms the basis for the next generation of intelligent business applications within the Oracle Fusion Cloud. Companies that rely on Redwood at an early stage create the ideal basis for modern AI-supported processes and future innovations.

Further information

Agentic AI for excellent customer experiences

Agentic AI CX

Oracle Fusion Cloud CX Agentic AI is changing the customer experience for good

With the new Oracle Fusion Cloud CX Agentic AI applications Oracle artificial intelligence to a new level. Companies no longer only benefit from classic CRM and automation functions, but also from intelligent AI agents that actively analyze processes, prepare decisions and take on tasks independently.

The focus is clearly on a modern customer experience: marketing, sales and service teams are supported by intelligent agents that interpret data in real time and derive specific recommendations for action. This results in faster processes, personalized customer approaches and better decisions along the entire customer journey.

The new Agentic Applications within Oracle Fusion Cloud CX help companies to automate routine tasks and increase the quality of customer interaction at the same time.

Marketing

AI agents analyse target groups, identify cross-selling potential and create personalized campaign content automatically. This enables marketing teams to react faster and implement campaigns more efficiently.

Sales

In sales, the platform identifies risks associated with contract renewals at an early stage, analyses quotation data and automatically suggests optimizations. The new Sales Command Center also supports sales teams with intelligently prepared presentations, follow-up emails and recommendations for action.

Service

In customer service, intelligent agents analyze support histories and customer behaviour in order to identify potential escalations at an early stage. This enables service teams to react more quickly and improve customer satisfaction in the long term.

Native integration into the Oracle Fusion platform

A major advantage of the Oracle Fusion Cloud CX Agentic AI applications is the native integration into the existing Oracle Fusion platform. All AI-supported decisions are based on existing business rules, security guidelines and real-time data. As a result, companies benefit from a secure, scalable and consistent solution without additional data silos.

The applications are thus evolving from a classic “system of record” to a genuine “system of outcomes” – in other words, a platform that actively helps to achieve business goals more quickly.

Video: Oracle Fusion Cloud CX Agentic AI in practice

In the video, we show how Oracle Fusion Cloud CX Agentic AI optimizes sales processes, intelligently automates customer communication and actively supports companies in achieving their business goals.

Further information

You can find more information about our CX and AI solutions on the website of Oracle Fusion Cloud CX and on our primeone CX solution page.

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