Oracle Fusion Cloud CX Agentic AI is changing the customer experience for good
With the new Oracle Fusion Cloud CX Agentic AI applications Oracle artificial intelligence to a new level. Companies no longer only benefit from classic CRM and automation functions, but also from intelligent AI agents that actively analyze processes, prepare decisions and take on tasks independently.
The focus is clearly on a modern customer experience: marketing, sales and service teams are supported by intelligent agents that interpret data in real time and derive specific recommendations for action. This results in faster processes, personalized customer approaches and better decisions along the entire customer journey.
The new Agentic Applications within Oracle Fusion Cloud CX help companies to automate routine tasks and increase the quality of customer interaction at the same time.
Marketing
AI agents analyse target groups, identify cross-selling potential and create personalized campaign content automatically. This enables marketing teams to react faster and implement campaigns more efficiently.
Sales
In sales, the platform identifies risks associated with contract renewals at an early stage, analyses quotation data and automatically suggests optimizations. The new Sales Command Center also supports sales teams with intelligently prepared presentations, follow-up emails and recommendations for action.
Service
In customer service, intelligent agents analyze support histories and customer behaviour in order to identify potential escalations at an early stage. This enables service teams to react more quickly and improve customer satisfaction in the long term.
Native integration into the Oracle Fusion platform
A major advantage of the Oracle Fusion Cloud CX Agentic AI applications is the native integration into the existing Oracle Fusion platform. All AI-supported decisions are based on existing business rules, security guidelines and real-time data. As a result, companies benefit from a secure, scalable and consistent solution without additional data silos.
The applications are thus evolving from a classic “system of record” to a genuine “system of outcomes” – in other words, a platform that actively helps to achieve business goals more quickly.
Video: Oracle Fusion Cloud CX Agentic AI in practice
In the video, we show how Oracle Fusion Cloud CX Agentic AI optimizes sales processes, intelligently automates customer communication and actively supports companies in achieving their business goals.
Further information
You can find more information about our CX and AI solutions on the website of Oracle Fusion Cloud CX and on our primeone CX solution page.
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