Anaxco creates integrated sales and marketing processes with primeone and Dynamics 365

End customer:
ANAXCO GmbH

Implementation period:
6 weeks

Products:
Microsoft Dynamics 365 Sales (2024)
Customer Insight Journey (2025)

The challenge

As a digitalization partner for medium-sized companies, especially in the logistics sector, Anaxco offers a broad portfolio for process optimization with CargoSuite, the Customer Engagement Portal (CEP) and data-driven services such as business intelligence or AI-based route planning.

However, as the company grew and demand increased, it became clear that the internal sales and marketing processes needed to be modernized, as did the solutions that Anaxco provides for its customers. Previously, lead tracking, offer tracking and customer communication were largely carried out manually - without a central overview or structured process. The aim was to establish a lean CRM solution that efficiently bundles lead management and marketing activities and fits in with the company's digital strategy.

Our solution

In May 2024, Anaxco launched the introduction of Microsoft Dynamics 365 Sales together with primeone. The decision was deliberately made in favor of a system that integrates seamlessly into the existing Microsoft 365 infrastructure and at the same time meets the high requirements for data security, flexibility and scalability.

The focus was on:

  • Central management of leads and opportunities
  • Standardized sales processes with clear responsibilities and automated resubmissions
  • User-friendliness for rapid acceptance in the team
  • Agile implementation as part of the primeone Smart Start approach

Just a few months later - at the beginning of 2025 - the next expansion stage followed: the Dynamics 365 Customer Insights - Journeys app was implemented in just 6 weeks. The aim was to make marketing more data-driven, analyze touchpoints across all channels and manage campaigns in a targeted manner - in line with the BI and AI focus that Anaxco also pursues in its own solutions.

The results

With the new Dynamics 365 environment, Anaxco now has a modern, fully integrated CRM platform that structures sales, provides data-based support for marketing measures and focuses on customer centricity.

The sales team has a complete overview of leads, offers and activities at all times. At the same time, marketing campaigns can be controlled in a more targeted manner and evaluated using KPIs - in real time, centrally and system-supported

The future prospects

The introduction of Dynamics 365 Sales and Customer Insights - Journeys is not the end of a project for Anaxco, but a milestone on the way to an end-to-end digitalized customer process. Further automation, BI dashboards with Power BI and closer integration with other internal systems are planned for the future. Step by step, a consistent, scalable ecosystem for sales, marketing and customer support is being created.

Conclusion

By opting for Microsoft Dynamics 365 and working closely with primeone, Anaxco has created the basis for future-oriented customer relationship management in a very short space of time - efficient, expandable and fully integrated into the overall digital strategy.

Central data management and target group approach at the Wien Holding Group with Dynamics 365 Customer Insights – Journeys

Implementation partner:
Wien Holding Group

Implementation period:
4 months

Products:
Microsoft Dynamics 365 Customer Insights – Journeys

The challenge

The Wien Holding Group, a major company in Austria, was faced with the task of creating a central platform for managing its 3,784 employees, customers and partners. Previously, this data was spread across different systems and departments, which made efficient use and targeted communication difficult.

The aim was to establish a centralized data management system that would enable the 75 business units (BUs ) to send targeted mailings and event invitations both internally and externally

Our solution

Dynamics 365 Customer Insights - Journeys was jointly introduced as a central platform. This solution made it possible to integrate and manage employee, customer and partner data in one central location. The platform offers the Wien Holding Group a 360-degree view of its employees, customers and partners, enabling more efficient and targeted communication.

Special attention was paid to the implementation of functions for segmenting and targeting specific target groups. The BUs can now send precise mailings and event invitations to the relevant target groups, which has significantly increased the relevance and effectiveness of the communication measures. The platform also simplifies the planning and execution of marketing campaigns and events by offering automated processes and an intuitive user interface.

The results

The introduction of Dynamics 365 Customer Insights - Journeys led to a significant improvement in data management at the Wien Holding Group. The centralized platform makes it possible to use all relevant information on employees, customers and partners efficiently. This has significantly increased the transparency and accuracy of the data and simplified access to up-to-date information for the BUs. The BUs can now carry out customized communication and marketing campaigns, which has led to a higher response and customer satisfaction.

The future prospects

The Wien Holding Group plans to further expand the platform and integrate additional data sources and analyses. Advanced analyses and automation are intended to provide deeper insights into customer and partner interactions in order to respond to their needs in an even more targeted manner. Further use of the platform will enable the Wien Holding Group to make data-based decisions and further increase the efficiency of internal and external communication.

Conclusion

The introduction of Dynamics 365 Customer Insights - Journeys at the Wien Holding Group was a significant step towards digitalizing and optimizing its data management and communication. Thanks to the centralized platform, employee, customer and partner data can be managed efficiently, which has significantly improved the 360-degree view and targeted approach. The successful cooperation with us has helped the Wien Holding Group to optimize its internal processes and strengthen its communication strategies - a significant step towards future-oriented business processes.

CRM transformation at the European Handball Federation (EHF)

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End customer:
European Handball Federation (EHF)

Implementation period:
6 months

Products:
Oracle Marketing Cloud (Eloqua & Responsys), Oracle Infinity Behavioral Intelligence, Oracle Identity, Oracle Integration and Process Cloud

The challenge

The COVID-19 pandemic posed major challenges for the sports industry, particularly in terms of communicating with the fanbase. The European Handball Federation (EHF ) faced an urgent need to restructure its digital processes in order to deepen its relationship with stakeholders and fans while continuing to grow the handball community in Europe.

The aim of the EHF was not only to strengthen contact with fans, but also to attract new fan groups. This was part of their master plan to promote handball as the number one team sport in Europe. The EHF's existing digital structures were primarily focused on match administration and business processes. A transformation under the motto "From stakeholder administration to fan service provider" was now on the agenda.

Our solution

Together with Oracle and ourselves, we implemented a comprehensive CRM system that serves as a hub for all fan and stakeholder data. The Oracle Marketing Cloud (Eloqua & Responsys) enables the EHF to segment fan groups in a targeted manner and design individual campaigns. By integrating Oracle Infinity Behavioral Intelligence, fan interests can be tracked and analyzed in real time to provide a personalized online experience.

Another important component is Oracle Identity Cloud, which provides a single sign-on platform that allows fans to move easily between different systems and platforms, making it much easier to cross-promote offers. Oracle Integration and Process Cloud was implemented to seamlessly connect the new cloud environment with EHF's existing on-premises infrastructure. This ensures that integrations can be provided within a few days and that data availability is always guaranteed.

The results

The new CRM platform acts as a central data source and enables the EHF to create personalized content for fans and communicate in a targeted manner via their preferred channels. New services such as a ticketing and accreditation system and a notification service for ticket sales were introduced to further improve the service for fans. The segmentation of fan groups and omni-channel marketing help the EHF to expand its reach and increase enthusiasm for the sport of handball.

The future prospects

With the Oracle Marketing Cloud and other integrated solutions, the EHF has created a future-proof platform that makes it possible to continuously optimize and expand fan communication. The next step is to expand the fan service offerings and introduce additional personalized features to further increase customer satisfaction and take the fan experience to the next level.

Conclusion

Thanks to the close cooperation with us and the implementation of the Oracle Cloud solutions, the EHF was able to create a central platform that significantly simplifies the management and analysis of fan data. This comprehensive CRM solution not only helps the EHF to increase its fan base, but also to ensure personalized and direct communication with fans and stakeholders. The EHF is now ideally positioned to further promote handball in Europe and future-proof its digital processes.

Digital sales and marketing at öGIG with Oracle CX Cloud

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End customer:
Österreichische Glasfaser-Infrastrukturgesellschaft (öGIG)

Implementation period:
4 weeks for phase 1, ongoing optimization

Products:
Oracle CX Cloud (Marketing, Sales & Service Cloud)

The challenge

The Austrian Fiber Optic Infrastructure Company (öGIG) was founded in 2019 to provide rural and poorly developed regions in Austria with fiber optic infrastructure. As a young company, öGIG faced the challenge of establishing a CRM system from scratch that would map all processes in sales, marketing and service.

"The biggest challenge was definitely time." Explains Roberto Pericproject manager at öGIG: "Processes for marketing, sales and service had to be defined and the selection process for a CRM system started within a short period of time. A tight schedule and quick decisions were crucial in order to realize the planned go-live in October 2021.

Our solution

We supported öGIG with the introduction of Oracle CX Cloud, which covers all key CRM areas - marketing, sales and service. The GDPR compliance functions, usability and future-proofing of the application were particularly decisive factors in the choice of this solution. But the decisive factor was the close cooperation with us as the implementation partner. Our ability to set priorities quickly and develop efficient solutions was crucial to the success of the project.

In the first project phase, an essential set of CRM functions for sales was implemented within just 4 weeks. As a result, öGIG was able to quickly drive forward marketing and sales in the municipalities. The second phase involved implementing the marketing functions and other sales processes, including connecting the website for an automated ordering process.

Special requirements
Offline functionality was a special requirement, as there is poor network coverage in some regions of Austria. Here we were able to support öGIG with the native Oracle app, which enables employees in the field to enter important data even without a network connection.

The results

By implementing Oracle CX Cloud, we were able to put öGIG in a position to digitize sales and marketing within a very short time. The first go-live within just 4 weeks enabled the team to launch and scale the sales campaigns more efficiently. The system not only supports öGIG in sales, but also offers comprehensive customer support from the first contact through to order confirmation thanks to the marketing and service functions.

With seamless integration into the existing IT infrastructure, the öGIG team was also able to implement the automated order flow, which enables customers to confirm their orders quickly and easily.

The future prospects

Following the successful introduction of the first functions, we are working with öGIG on the connection of further IT systems and on the continuous optimization of the solutions. A central point is the integration of further discount and reporting tools as well as the further development of service processes through the introduction of a ticketing system.

Conclusion

The cooperation between öGIG and us has shown how important it is to implement efficient CRM solutions within a short period of time and at the same time develop them further in the long term. With Oracle CX Cloud, we have created a future-proof solution that supports öGIG in the areas of sales and marketing as well as service. Thanks to the close and cooperative partnership, we were able to ensure that öGIG will continue to benefit from the latest technologies in the future in order to successfully achieve its goals.

Marketing automation and cross-team collaboration at Frequentis

frequentis logo

End customer:
Frequentis AG

Implementation period:
3 months

Products:
Oracle Marketing Cloud

The challenge

Frequentis attaches great importance to automation in the organization of work, both in the marketing department and in cooperation with the sales department. A key requirement was to create a platform that would enable marketing to address target groups more efficiently and better evaluate the interests of customers. At the same time, cooperation between marketing and sales in the area of lead generation is to be improved in order to define common criteria and categories for successful sales transactions.

Our solution

After an intensive selection process, Frequentis opted for the Oracle Marketing Cloud and us as its implementation partner. The Oracle Marketing Cloud offers a comprehensive automation solution that enables the Frequentis marketing team to efficiently manage targeted campaigns and analyze customer interest in detail. Close cooperation between marketing and sales is promoted through joint lead scoring criteria, which increases the effectiveness of the sales process.

The results

Although the project is still in its infancy, we have already successfully reached one of the first milestones. The defined go-forward concept shows that Frequentis is well on the way to achieving the goals it has set itself. The initial results confirm the positive direction of the project and the team is looking forward to the coming phases with confidence.

The future prospects

In the coming months, we will continue to drive forward the implementation of the Oracle Marketing Cloud to enable Frequentis to address its target groups even more precisely and to further optimize the sales process through data-driven decisions. Close cooperation between marketing and sales will play a decisive role in ensuring the success of the project.

Conclusion

Frequentis and we are working closely together to lay the foundations for long-term success through automation and better collaboration between marketing and sales. The choice of Oracle Marketing Cloud as the platform and us as the implementation partner was crucial to achieving Frequentis' ambitious goals and ensuring a successful project.

Lead generation & lead scoring at LIWEST: Optimized customer approach with Oracle Marketing Cloud

liwest logo

End customer:
LIWEST Kabelmedien GmbH

Implementation period:
3 months

Products:
Oracle Marketing Cloud

The challenge

LIWEST, the leading provider of TV, high-speed internet and fixed-line telephony in Upper Austria, provides around 139,000 customers with digital services. Under the motto "We accompany your digital flight of fancy", LIWEST lives digital technologies every day. Lead management has become a central component of its digital strategy. The aim was to efficiently generate, evaluate and score qualified marketing and sales leads in order to address customers with relevant content at the right time.

Our solution

To overcome this challenge, we implemented the Oracle Marketing Cloud at LIWEST. Thanks to the solution's comprehensive functionality, leads can now not only be generated, but also accurately evaluated and scored. Within just a few weeks, we were able to help LIWEST send out their first personalized emails. This enabled them to quickly start targeting their customers, making a significant contribution to their business success.

The results

By implementing the Oracle Marketing Cloud, we were able to enable LIWEST to systematically generate and evaluate qualified marketing and sales leads. The lead scoring functions help to prioritize customers according to relevance and potential so that the best content can be provided at the optimal time. This has not only increased the effectiveness of marketing campaigns, but also significantly optimized the sales process.

The future prospects

LIWEST will continue to expand marketing automation in order to communicate with its customers in an even more targeted and efficient manner. Together, we are examining how further automation processes and personalized campaigns can be developed to strengthen customer loyalty and increase sales.

Conclusion

The collaboration between LIWEST and us shows how digital technologies can be successfully used to drive business success. The implementation of the Oracle Marketing Cloud was a decisive step in enabling LIWEST to reach its customers with relevant content at the right time and thus lay the foundation for further digital success.