Marketing automation and cross-team collaboration at Frequentis

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End customer:
Frequentis AG

Implementation period:
3 months

Products:
Oracle Marketing Cloud

The challenge

Frequentis attaches great importance to automation in the organization of work, both in the marketing department and in cooperation with the sales department. A key requirement was to create a platform that would enable marketing to address target groups more efficiently and better evaluate the interests of customers. At the same time, cooperation between marketing and sales in the area of lead generation is to be improved in order to define common criteria and categories for successful sales transactions.

Our solution

After an intensive selection process, Frequentis opted for the Oracle Marketing Cloud and us as its implementation partner. The Oracle Marketing Cloud offers a comprehensive automation solution that enables the Frequentis marketing team to efficiently manage targeted campaigns and analyze customer interest in detail. Close cooperation between marketing and sales is promoted through joint lead scoring criteria, which increases the effectiveness of the sales process.

The results

Although the project is still in its infancy, we have already successfully reached one of the first milestones. The defined go-forward concept shows that Frequentis is well on the way to achieving the goals it has set itself. The initial results confirm the positive direction of the project and the team is looking forward to the coming phases with confidence.

The future prospects

In the coming months, we will continue to drive forward the implementation of the Oracle Marketing Cloud to enable Frequentis to address its target groups even more precisely and to further optimize the sales process through data-driven decisions. Close cooperation between marketing and sales will play a decisive role in ensuring the success of the project.

Conclusion

Frequentis and we are working closely together to lay the foundations for long-term success through automation and better collaboration between marketing and sales. The choice of Oracle Marketing Cloud as the platform and us as the implementation partner was crucial to achieving Frequentis' ambitious goals and ensuring a successful project.

CRM implementation at E. Hartner with Dynamics 365

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End customer:
E. Hartner GmbH

Implementation period:
3 months

Products:
Dynamics 365 Sales and Marketing

The challenge

In contrast to specialized systems such as accounting, the introduction of a CRM system affects almost all departments of a company. At E. Hartner, the new CRM therefore had to be planned and implemented holistically in order to take into account the requirements of all employees. The aim was to create an integrated data platform that enables a 360-degree view of customers and is also cost-efficient, as the company does not want to operate its own IT infrastructure.

Our solution

Together with us, Dynamics 365 was selected as the central platform to map all important customer processes. The implementation process began with a detailed analysis of the current situation and the creation of a requirements and functional specification. By involving employees extensively from the outset, E. Hartner was able to ensure that the CRM solution was optimally tailored to the needs of the users.

We took on the role of a guide during the project and provided support in the areas of process analysis, concept creation, customizing, development, training and project management. After just 3 months, E. Hartner was able to take the first steps in using CRM independently. The lead process and sales opportunity tracking were the first modules to be implemented, while marketing was integrated as the next step.

The results

The implementation of Dynamics 365 has enabled E. Hartner to create an integrated platform that fully maps the sales process and will also include marketing communication in the future. Seamless integration with Outlook and the tracking of leads by events and digital campaigns means that all customer-related activities can be managed efficiently.

The future prospects

In the next step, E. Hartner plans to handle marketing via Dynamics 365 in order to obtain a 360-degree view of customers and prospects. The platform offers all the necessary tools to centrally manage communication, lead generation and sales opportunities without having to operate additional IT infrastructure. This will help E.Hartner to further strengthen customer relationships and streamline internal processes at the same time.

Conclusion

The introduction of Dynamics 365 at E. Hartner was a complete success, which was largely made possible by the close cooperation with us. From process analysis to implementation and employee training - we were a reliable partner in every phase of the project. The solution has enabled E. Hartner to manage its sales and soon also its marketing digitally and efficiently, which will ensure the company's long-term success.

Success story: 360-degree customer view at the Verkehrsbüro Group

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Verkehrsbüro Group:
Verkehrsbüro Group

Implementation period:
3 months

Products:
Oracle Customer Data Management, Oracle Integration Cloud

The challenge

The Verkehrsbüro Group, a leading tourism provider, faces the challenge of efficiently managing and analyzing the data of its customers and business partners in an increasingly digitalized world. With digitalization, customers are leaving digital traces on more and more platforms, such as social media and booking portals. At the same time, the Verkehrsbüro Group is collecting more and more data in its own systems, such as CRM, ERP and the web store. This multitude of data sources made it difficult to ensure a uniform and up-to-date view of customers.

Manual data entry and maintenance became increasingly unbearable in view of the volume, speed and variety of data. At the same time, the industry was in a phase of reduced investment due to COVID-19, which further increased the need for an efficient and cost-saving solution.

Our solution

To meet these challenges, we have developed a 360-degree customer view together with the Verkehrsbüro Group. With the help of the Oracle Customer Data Management Platform and the Oracle Integration Cloud, we were able to develop a solution that merges customer data from different sources, identifies duplicates and creates golden records. This comprehensive and up-to-date view of the customer enables the Verkehrsbüro Group to better serve its customers and business partners and offer customized services.

The Oracle Cloud not only offers powerful data management functions, but also makes it possible to replace the manual maintenance of customer data through automation. In just 3 months, we were able to implement a platform that brings together all relevant customer data and provides a clear, up-to-date view of each customer.

The results

The implementation was extremely successful and the Verkehrsbüro Group was impressed by the short turnaround time of just 3 months. The new platform enables the company to manage customer and business partner data efficiently, eliminate duplicates and create reliable golden records. The platform provides a solid basis for reacting more quickly to customer requirements and making data-based decisions in the future.

The future prospects

The successful introduction of the Oracle Customer Data Management Platform and the Oracle Integration Cloud is just the beginning. Together with the Verkehrsbüro Group, we will tackle the next step: the further optimization and expansion of the platform in order to offer even more targeted customer services and personalization. The next steps will be aimed at further improving data integrity and integrating additional automation processes to increase efficiency even further.

Conclusion

The cooperation with the Verkehrsbüro Group shows how important it is to have a powerful and flexible platform for customer master data management. By using the Oracle Customer Data Management platform and with our support, the Verkehrsbüro Group was able to gain a complete and up-to-date view of its customers. This solution forms the basis for future-oriented customer service that focuses on data and efficiency.

Optimization of sales processes at Greentube through Dynamics 365 Sales Hub

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End customer:
Greentube Internet Entertainment Solutions GmbH

Implementation period:
2 months

Products:
Dynamics 365 Sales

The challenge

In digital sales, the process can be far more complex than in traditional retail sales. At Greentube, the conclusion of a contract is often only the first step, while the actual sales and marketing of the products take place during ongoing operations. The challenge was to efficiently coordinate the various sales levels and fields of action and to digitize the internal documentation and sales processes. With a growing number of B2B customers, it was crucial for Greentube to maintain an overview of sales information and to manage processes centrally and efficiently.

Our solution

After an intensive selection process, Greentube decided to introduce Dynamics 365 in collaboration with us. The implementation of the Dynamics 365 Sales Hub enabled Greentube to control the entire sales process centrally and manage all relevant information about customers and potential customers in one place.

For Greentube, it was crucial to have an experienced partner at their side who could guide them through the project with the right questions. With our expertise, we were able to ensure that Greentube's specific requirements for the standard software were implemented in the best possible way. Dynamics 365 also offers the flexibility to adapt the solution quickly and intuitively, which was very important for the digitalization of the sales structures.

The results

The introduction of the Dynamics 365 Sales Hub has helped Greentube to centralize sales information and optimize internal processes. The sales department is now able to efficiently collect and analyze customer-related data and integrate it into the sales process. In addition, the solution enables better tracking of leads and analysis of customer and performance data to make informed decisions.

The future prospects

As a next step, Greentube plans to implement the Dynamics 365 marketing solution to unify the sales and marketing processes on a common database. This integration will help Greentube to manage all information about potential customers in one place and increase the efficiency of its marketing activities. The aim is to further improve customer loyalty and make digital sales even more targeted and successful.

Conclusion

The collaboration with us and the introduction of Dynamics 365 have enabled Greentube to successfully digitalize its sales structures and create a central platform for managing sales information. With the planned addition of the marketing solution, Greentube will be able to gain even more comprehensive insights into the behavior of potential customers and make the entire sales process more efficient.

Optimization of project management processes at Mainova with Oracle Aconex

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End customer:
Mainova AG

Implementation period:
4 months

Products:
Oracle Aconex

The challenge

Mainova AG, a leading energy supply company based in Frankfurt, was faced with the major challenge of optimizing project collaboration and documentation for its important coal replacement project at HKW West. The project is extremely complex and involves many different players, including internal departments and external partners as well as contractors. In this context, it was crucial to simplify the exchange of information, minimize delays and ensure a high level of transparency in the processes. Another key objective was to optimize document management for technical drawings and reports to ensure that everyone involved always has access to the latest versions.

It quickly became apparent that the existing project management and collaboration platform no longer met the requirements. There was a need to find a flexible and scalable solution that would both cover internal processes and enable a smooth exchange with external parties.

Our solution

After a comprehensive evaluation/tendering process, Mainova decided to implement Oracle Aconex, an industry-leading platform for project management and collaboration in complex infrastructure projects. Together with us, Oracle Aconex was successfully introduced in just 4 months.

Oracle Aconex was chosen because of its extensive document management, project communication and compliance with strict security and data protection standards, which are particularly important for an energy company. A key benefit of Aconex was the ability to organize all project-related documents in a central cloud platform and ensure that the right information is available at all times. The powerful document management makes it possible to control versions, regulate access and efficiently organize data exchange between the various parties.

The platform enabled Mainova to ensure smooth communication between departments and external partners. This was crucial in order to make decisions quickly and maintain the flow of information even when unexpected challenges arose.

The results

The implementation of Oracle Aconex led to a significant improvement in project management processes at Mainova. Document management was significantly optimized, and all participants were able to access the latest and correctly versioned documents at all times. The central platform made it possible to minimize delays in processing, which had a positive effect on the progress of the project.

By optimizing the communication and decision-making processes, the efficiency of the project was significantly increased. The close cooperation with us was an important factor in the success of the project. The flexible adaptability of the solution to the existing company processes was particularly emphasized, which gave Mainova the necessary agility to cope with future requirements.

The future prospects

With the successful introduction of Oracle Aconex, Mainova plans to expand the platform further and integrate additional functions. This includes the possibility of integrating further infrastructure projects into the platform and facilitating cooperation with other external partners. Oracle Aconex's ability to support both small and large projects gives Mainova the flexibility to use the platform for future growth.

In addition, Mainova plans to use the platform to automate workflows and expand project reporting in order to further increase transparency and efficiency.

Conclusion

The implementation of Oracle Aconex at Mainova in cooperation with us was a significant success, which considerably optimized the project management processes and increased efficiency. The platform offers Mainova a scalable solution that makes it possible to manage complex projects efficiently and improve the exchange of information both internally and with external partners.

The collaboration between Mainova, us and Oracle has shown how important the right choice of technology and partners is for the long-term success of a project. The rapid implementation and comprehensive support have enabled Mainova to achieve its goals and create a solid foundation for future projects.

Optimization of field service management at Schrack Seconet

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Implementation partner:
Schrack Seconet AG

Implementation period:
Pilot launch after 4 months, ongoing rollout

Products:
Oracle Field Service Cloud, Oracle Integration Cloud

The challenge

In field service management, the optimal scheduling of the various resources is a major challenge. As Christoph Jaritz, Branch Manager Styria & South Burgenland at Schrack Seconet, explains, the scheduling staff have to take numerous factors into account, such as travel distances, appointment arrangements, technician qualifications, working time models and material consumption. On the other hand, the field staff spend a lot of time creating service reports, recording material usage and recording working hours.

Our solution

The Oracle Field Service Cloud was implemented to overcome these challenges. It enables field service staff to make scheduling more efficient by using algorithms that take into account all relevant factors and recognize spontaneous orders and available time slots. Field staff can also use the solution on the move via the mobile app to enter orders, create service reports and log their working time and material consumption. This has enabled Schrack Seconet to significantly speed up the previously time-consuming manual processes.

A key aspect of the project was the integration of the Oracle Field Service Cloud with the Microsoft NAV ERP system and the ServiceNow ticketing solution using the Oracle Integration Cloud. This integration enables Schrack Seconet to centralize data and ensure real-time coordination between all parties involved - office, field service, warehouse and customers.

The results

After just 4 months, the pilot phase was successfully launched at the Styria branch. The Oracle Field Service Cloud has been in productive use in Styria since April 2021 and the feedback from employees has been consistently positive. Schrack Seconet plans to roll out the solution in other branches by the end of the year. The introduction of the Oracle Integration Cloud has significantly improved efficiency in deployment planning and driven process optimization.

The future prospects

For Schrack Seconet, the centralization of data and real-time communication between internal and external technicians, partners and customers is playing an increasingly important role. Thanks to the modular structure of the Oracle solutions, the software can be flexibly adapted to the needs of the company so that Schrack Seconet remains up to date and can react quickly to changes and new regulations.

Reducing the number of forms is particularly important for the company. The use of digital tools eliminates the need for paperwork, while mandatory fields and pre-filling significantly reduce the error rate.

Conclusion

The successful implementation of the Oracle Field Service Cloud and the Oracle Integration Cloud has helped Schrack Seconet to optimize resource planning in field service management and enable more efficient collaboration between departments. Thanks to the close partnership with us and the flexible, future-proof cloud solution, Schrack Seconet is looking forward to a successful rollout in other branches.

Lead generation & lead scoring at LIWEST: Optimized customer approach with Oracle Marketing Cloud

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End customer:
LIWEST Kabelmedien GmbH

Implementation period:
3 months

Products:
Oracle Marketing Cloud

The challenge

LIWEST, the leading provider of TV, high-speed internet and fixed-line telephony in Upper Austria, provides around 139,000 customers with digital services. Under the motto "We accompany your digital flight of fancy", LIWEST lives digital technologies every day. Lead management has become a central component of its digital strategy. The aim was to efficiently generate, evaluate and score qualified marketing and sales leads in order to address customers with relevant content at the right time.

Our solution

To overcome this challenge, we implemented the Oracle Marketing Cloud at LIWEST. Thanks to the solution's comprehensive functionality, leads can now not only be generated, but also accurately evaluated and scored. Within just a few weeks, we were able to help LIWEST send out their first personalized emails. This enabled them to quickly start targeting their customers, making a significant contribution to their business success.

The results

By implementing the Oracle Marketing Cloud, we were able to enable LIWEST to systematically generate and evaluate qualified marketing and sales leads. The lead scoring functions help to prioritize customers according to relevance and potential so that the best content can be provided at the optimal time. This has not only increased the effectiveness of marketing campaigns, but also significantly optimized the sales process.

The future prospects

LIWEST will continue to expand marketing automation in order to communicate with its customers in an even more targeted and efficient manner. Together, we are examining how further automation processes and personalized campaigns can be developed to strengthen customer loyalty and increase sales.

Conclusion

The collaboration between LIWEST and us shows how digital technologies can be successfully used to drive business success. The implementation of the Oracle Marketing Cloud was a decisive step in enabling LIWEST to reach its customers with relevant content at the right time and thus lay the foundation for further digital success.