Verkehrsbüro Group:
Verkehrsbüro Group
Implementation period:
3 months
Products:
Oracle Customer Data Management, Oracle Integration Cloud
The Verkehrsbüro Group, a leading tourism provider, faces the challenge of efficiently managing and analyzing the data of its customers and business partners in an increasingly digitalized world. With digitalization, customers are leaving digital traces on more and more platforms, such as social media and booking portals. At the same time, the Verkehrsbüro Group is collecting more and more data in its own systems, such as CRM, ERP and the web store. This multitude of data sources made it difficult to ensure a uniform and up-to-date view of customers.
Manual data entry and maintenance became increasingly unbearable in view of the volume, speed and variety of data. At the same time, the industry was in a phase of reduced investment due to COVID-19, which further increased the need for an efficient and cost-saving solution.
To meet these challenges, we have developed a 360-degree customer view together with the Verkehrsbüro Group. With the help of the Oracle Customer Data Management Platform and the Oracle Integration Cloud, we were able to develop a solution that merges customer data from different sources, identifies duplicates and creates golden records. This comprehensive and up-to-date view of the customer enables the Verkehrsbüro Group to better serve its customers and business partners and offer customized services.
The Oracle Cloud not only offers powerful data management functions, but also makes it possible to replace the manual maintenance of customer data through automation. In just 3 months, we were able to implement a platform that brings together all relevant customer data and provides a clear, up-to-date view of each customer.
The implementation was extremely successful and the Verkehrsbüro Group was impressed by the short turnaround time of just 3 months. The new platform enables the company to manage customer and business partner data efficiently, eliminate duplicates and create reliable golden records. The platform provides a solid basis for reacting more quickly to customer requirements and making data-based decisions in the future.
The successful introduction of the Oracle Customer Data Management Platform and the Oracle Integration Cloud is just the beginning. Together with the Verkehrsbüro Group, we will tackle the next step: the further optimization and expansion of the platform in order to offer even more targeted customer services and personalization. The next steps will be aimed at further improving data integrity and integrating additional automation processes to increase efficiency even further.
The cooperation with the Verkehrsbüro Group shows how important it is to have a powerful and flexible platform for customer master data management. By using the Oracle Customer Data Management platform and with our support, the Verkehrsbüro Group was able to gain a complete and up-to-date view of its customers. This solution forms the basis for future-oriented customer service that focuses on data and efficiency.