End customer:
European Handball Federation (EHF)
Implementation period:
6 months
Products:
Oracle Marketing Cloud (Eloqua & Responsys), Oracle Infinity Behavioral Intelligence, Oracle Identity, Oracle Integration and Process Cloud
The COVID-19 pandemic posed major challenges for the sports industry, particularly in terms of communicating with the fanbase. The European Handball Federation (EHF ) faced an urgent need to restructure its digital processes in order to deepen its relationship with stakeholders and fans while continuing to grow the handball community in Europe.
The aim of the EHF was not only to strengthen contact with fans, but also to attract new fan groups. This was part of their master plan to promote handball as the number one team sport in Europe. The EHF's existing digital structures were primarily focused on match administration and business processes. A transformation under the motto "From stakeholder administration to fan service provider" was now on the agenda.
Together with Oracle and ourselves, we implemented a comprehensive CRM system that serves as a hub for all fan and stakeholder data. The Oracle Marketing Cloud (Eloqua & Responsys) enables the EHF to segment fan groups in a targeted manner and design individual campaigns. By integrating Oracle Infinity Behavioral Intelligence, fan interests can be tracked and analyzed in real time to provide a personalized online experience.
Another important component is Oracle Identity Cloud, which provides a single sign-on platform that allows fans to move easily between different systems and platforms, making it much easier to cross-promote offers. Oracle Integration and Process Cloud was implemented to seamlessly connect the new cloud environment with EHF's existing on-premises infrastructure. This ensures that integrations can be provided within a few days and that data availability is always guaranteed.
The new CRM platform acts as a central data source and enables the EHF to create personalized content for fans and communicate in a targeted manner via their preferred channels. New services such as a ticketing and accreditation system and a notification service for ticket sales were introduced to further improve the service for fans. The segmentation of fan groups and omni-channel marketing help the EHF to expand its reach and increase enthusiasm for the sport of handball.
With the Oracle Marketing Cloud and other integrated solutions, the EHF has created a future-proof platform that makes it possible to continuously optimize and expand fan communication. The next step is to expand the fan service offerings and introduce additional personalized features to further increase customer satisfaction and take the fan experience to the next level.
Thanks to the close cooperation with us and the implementation of the Oracle Cloud solutions, the EHF was able to create a central platform that significantly simplifies the management and analysis of fan data. This comprehensive CRM solution not only helps the EHF to increase its fan base, but also to ensure personalized and direct communication with fans and stakeholders. The EHF is now ideally positioned to further promote handball in Europe and future-proof its digital processes.