Implementation partner:
Wien Holding Group
Implementation period:
4 months
Products:
Microsoft Dynamics 365 Customer Insights – Journeys
The Wien Holding Group, a major company in Austria, was faced with the task of creating a central platform for managing its 3,784 employees, customers and partners. Previously, this data was spread across different systems and departments, which made efficient use and targeted communication difficult.
The aim was to establish a centralized data management system that would enable the 75 business units (BUs ) to send targeted mailings and event invitations both internally and externally
Dynamics 365 Customer Insights - Journeys was jointly introduced as a central platform. This solution made it possible to integrate and manage employee, customer and partner data in one central location. The platform offers the Wien Holding Group a 360-degree view of its employees, customers and partners, enabling more efficient and targeted communication.
Special attention was paid to the implementation of functions for segmenting and targeting specific target groups. The BUs can now send precise mailings and event invitations to the relevant target groups, which has significantly increased the relevance and effectiveness of the communication measures. The platform also simplifies the planning and execution of marketing campaigns and events by offering automated processes and an intuitive user interface.
The introduction of Dynamics 365 Customer Insights - Journeys led to a significant improvement in data management at the Wien Holding Group. The centralized platform makes it possible to use all relevant information on employees, customers and partners efficiently. This has significantly increased the transparency and accuracy of the data and simplified access to up-to-date information for the BUs. The BUs can now carry out customized communication and marketing campaigns, which has led to a higher response and customer satisfaction.
The Wien Holding Group plans to further expand the platform and integrate additional data sources and analyses. Advanced analyses and automation are intended to provide deeper insights into customer and partner interactions in order to respond to their needs in an even more targeted manner. Further use of the platform will enable the Wien Holding Group to make data-based decisions and further increase the efficiency of internal and external communication.
The introduction of Dynamics 365 Customer Insights - Journeys at the Wien Holding Group was a significant step towards digitalizing and optimizing its data management and communication. Thanks to the centralized platform, employee, customer and partner data can be managed efficiently, which has significantly improved the 360-degree view and targeted approach. The successful cooperation with us has helped the Wien Holding Group to optimize its internal processes and strengthen its communication strategies - a significant step towards future-oriented business processes.