End customer:
ANAXCO GmbH
Implementation period:
6 weeks
Products:
Microsoft Dynamics 365 Sales (2024)
Customer Insight Journey (2025)
As a digitalization partner for medium-sized companies, especially in the logistics sector, Anaxco offers a broad portfolio for process optimization with CargoSuite, the Customer Engagement Portal (CEP) and data-driven services such as business intelligence or AI-based route planning.
However, as the company grew and demand increased, it became clear that the internal sales and marketing processes needed to be modernized, as did the solutions that Anaxco provides for its customers. Previously, lead tracking, offer tracking and customer communication were largely carried out manually - without a central overview or structured process. The aim was to establish a lean CRM solution that efficiently bundles lead management and marketing activities and fits in with the company's digital strategy.
In May 2024, Anaxco launched the introduction of Microsoft Dynamics 365 Sales together with primeone. The decision was deliberately made in favor of a system that integrates seamlessly into the existing Microsoft 365 infrastructure and at the same time meets the high requirements for data security, flexibility and scalability.
The focus was on:
- Central management of leads and opportunities
- Standardized sales processes with clear responsibilities and automated resubmissions
- User-friendliness for rapid acceptance in the team
- Agile implementation as part of the primeone Smart Start approach
Just a few months later - at the beginning of 2025 - the next expansion stage followed: the Dynamics 365 Customer Insights - Journeys app was implemented in just 6 weeks. The aim was to make marketing more data-driven, analyze touchpoints across all channels and manage campaigns in a targeted manner - in line with the BI and AI focus that Anaxco also pursues in its own solutions.
With the new Dynamics 365 environment, Anaxco now has a modern, fully integrated CRM platform that structures sales, provides data-based support for marketing measures and focuses on customer centricity.
The sales team has a complete overview of leads, offers and activities at all times. At the same time, marketing campaigns can be controlled in a more targeted manner and evaluated using KPIs - in real time, centrally and system-supported
The introduction of Dynamics 365 Sales and Customer Insights - Journeys is not the end of a project for Anaxco, but a milestone on the way to an end-to-end digitalized customer process. Further automation, BI dashboards with Power BI and closer integration with other internal systems are planned for the future. Step by step, a consistent, scalable ecosystem for sales, marketing and customer support is being created.
By opting for Microsoft Dynamics 365 and working closely with primeone, Anaxco has created the basis for future-oriented customer relationship management in a very short space of time - efficient, expandable and fully integrated into the overall digital strategy.