With its digital solutions such as CargoSuite, the Customer Engagement Portal (CEP) and BI-supported process optimization, Anaxco GmbH supports medium-sized logistics companies with digitalization. In 2024, Anaxco decided to use Microsoft Dynamics 365 – together with primeone as its implementation partner – to make its internal sales and marketing more efficient.

The introduction of Dynamics 365 Sales began in May 2024. The goals were clear: create a central overview of leads and opportunities, standardize processes and automate follow-up. The solution was expanded at the beginning of 2025 – with the Customer Journey Insight app. In just 6 weeks , an end-to-end view of touchpoints, marketing measures and customer interactions was created.

The big advantage: sales and marketing now have access to a shared, centrally maintained platform – fully integrated into Microsoft 365, with clear workflows and informative dashboards. The ongoing administration is handled by the Anaxco team itself.

“It was important for us to find a solution that not only fits technically, but also consistently supports our digital strategy in sales and marketing,” says the project team at Anaxco.

With Dynamics 365, Anaxco creates the basis for further growth – integrated, scalable and fully aligned to customer needs.