Anaxco relies on primeone and Dynamics 365: Integrated CRM for sales & marketing in the logistics industry

With its digital solutions such as CargoSuite, the Customer Engagement Portal (CEP) and BI-supported process optimization, Anaxco GmbH supports medium-sized logistics companies with digitalization. In 2024, Anaxco decided to use Microsoft Dynamics 365 – together with primeone as its implementation partner – to make its internal sales and marketing more efficient.

The introduction of Dynamics 365 Sales began in May 2024. The goals were clear: create a central overview of leads and opportunities, standardize processes and automate follow-up. The solution was expanded at the beginning of 2025 – with the Customer Journey Insight app. In just 6 weeks , an end-to-end view of touchpoints, marketing measures and customer interactions was created.

The big advantage: sales and marketing now have access to a shared, centrally maintained platform – fully integrated into Microsoft 365, with clear workflows and informative dashboards. The ongoing administration is handled by the Anaxco team itself.

“It was important for us to find a solution that not only fits technically, but also consistently supports our digital strategy in sales and marketing,” says the project team at Anaxco.

With Dynamics 365, Anaxco creates the basis for further growth – integrated, scalable and fully aligned to customer needs.

primeone supports INCONSULT in the digitization of its sales processes

Implementing a new CRM solution can be a major challenge, especially when an existing, proprietary solution no longer meets the growing demands. This was precisely the situation faced by INCONSULT, a leading company in the field of business consulting and IT services. The decision to introduce a powerful and scalable solution quickly fell on Microsoft Dynamics 365 Sales. But choosing the software was only the first step – the right customization and successful rollout were crucial. This is where primeone came into play.

Primeone is a renowned partner known for its expertise in customizing and implementing Microsoft Dynamics 365. The company offers tailor-made solutions that are perfectly tailored to the specific needs of its customers. For INCONSULT, primeone was the ideal partner to adapt Dynamics 365 Sales to the requirements of sales and customer acquisition and to introduce it successfully. Thanks to primeone’s many years of experience in software customization and rollout, all challenges were quickly mastered.

The collaboration between INCONSULT and primeone went smoothly from the start. Within a few weeks, Microsoft Dynamics 365 Sales was fully rolled out. The fast and efficient adaptation of the software to the specific needs of INCONSULT is particularly noteworthy. Primeone ensured that all processes in sales and acquisition were optimally supported. The transparent presentation of the entire acquisition process, the more efficient use of resources and the optimized sales processes ensured a noticeable improvement in INCONSULT’s way of working.

Another great success was the fast training and onboarding of employees. Within just four hours, INCONSULT employees were fully familiar with the new software and were able to work productively immediately. This exceptional speed of training contributed significantly to INCONSULT being able to quickly exploit the full capabilities of the new solution. For the company, this meant a significant increase in efficiency and a faster adaptation to the new processes.

Statement from Michael Nikel, Project Manager INCONSULT:

"The collaboration with primeone was very successful from the start. Their expertise and deep understanding of our industry-specific requirements have contributed significantly to the success of the project. We were particularly impressed by the efficiency with which the implementation of Dynamics 365 Sales was implemented. In primeone, we have found a partner who not only supports us technically, but also convinces us on a personal level. I look forward to further cooperation."