{"id":2687,"date":"2021-06-15T16:31:00","date_gmt":"2021-06-15T14:31:00","guid":{"rendered":"https:\/\/primeone.cloud\/portfolio\/success-story-360-degree-customer-view-at-the-verkehrsbuero-group\/"},"modified":"2026-03-17T13:41:04","modified_gmt":"2026-03-17T12:41:04","slug":"success-story-360-degree-customer-view-at-the-verkehrsbuero-group","status":"publish","type":"portfolio","link":"https:\/\/primeone.cloud\/en\/referenzen\/success-story-360-degree-customer-view-at-the-verkehrsbuero-group\/","title":{"rendered":"Success story: 360-degree customer view at the Verkehrsb\u00fcro Group"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2687\" class=\"elementor elementor-2687 elementor-2218\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eaeaa04 e-flex e-con-boxed e-con e-parent\" data-id=\"eaeaa04\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d44d33e elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"d44d33e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ceebb35 elementor-widget elementor-widget-text-editor\" data-id=\"ceebb35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Verkehrsb\u00fcro Group:<br><\/strong>Verkehrsb\u00fcro Group<\/p><p><strong>Implementation period:<\/strong><br>3 months<\/p><p><strong>Products:<br><\/strong>Oracle Customer Data Management, Oracle Integration Cloud<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c62393 elementor-widget-divider--separator-type-pattern elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3c62393\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\" style=\"--divider-pattern-url: url(&quot;data:image\/svg+xml,%3Csvg xmlns=&#039;http:\/\/www.w3.org\/2000\/svg&#039; preserveAspectRatio=&#039;none&#039; overflow=&#039;visible&#039; height=&#039;100%&#039; viewBox=&#039;0 0 20 16&#039; fill=&#039;none&#039; stroke=&#039;black&#039; stroke-width=&#039;1&#039; stroke-linecap=&#039;square&#039; stroke-miterlimit=&#039;10&#039;%3E%3Cg transform=&#039;translate(-12.000000, 0)&#039;%3E%3Cpath d=&#039;M28,0L10,18&#039;\/%3E%3Cpath d=&#039;M18,0L0,18&#039;\/%3E%3Cpath d=&#039;M48,0L30,18&#039;\/%3E%3Cpath d=&#039;M38,0L20,18&#039;\/%3E%3C\/g%3E%3C\/svg%3E&quot;);\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4bac59 elementor-widget elementor-widget-raven-advanced-accordion\" data-id=\"d4bac59\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;collapsible&quot;:&quot;false&quot;,&quot;scroll_to_content&quot;:&quot;false&quot;}\" data-widget_type=\"raven-advanced-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div id=\"jupiterx-advanced-accordion-wrapper\" class=\"jupiterx-advanced-accordion-wrapper\">\n\t\t\t\t<div class=\"jupiterx-advanced-accordion-inner-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"jupiterx-single-advanced-accordion-wrapper  jx-ac-first  jx-ac-inactive\" id=\"\" >\n\t\t\t\t<div class=\"jx-single-accordion-header\">\n\t\t\t\t\t<div class=\"jx-single-accordion-header-left\">\n\t\t\t\t\t\t<div class=\"jx-single-accordion-header-icon-toggle-wrapper jx-single-accordion-header-icon-toggle-wrapper-hide\" >\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<span class=\"jx-ac-title\">The challenge<\/span>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"jx-single-accordion-header-right\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"jx-ac-icon-body-closed jx-ac-toggle-icon fas fa-chevron-right\"><\/i><i aria-hidden=\"true\" class=\"jx-ac-icon-body-opened jx-ac-toggle-icon fas fa-chevron-down\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"jx-single-accordion-body  jx-ac-body-none\">\n\t\t\t\t\t<div class=\"jx-ac-content\">\n\t\t\t\t\t\t<div class=\"jx-ac-content-inner-wrapper\">\n\t\t\t\t\t\t\t<div class=\"jupiterx-ac-content-is-editor\"><p>The <strong>Verkehrsb\u00fcro Group<\/strong>, a leading tourism provider, faces the challenge of efficiently managing and analyzing the <strong>data of its customers and business partners<\/strong> in an increasingly digitalized world. With digitalization, customers are leaving digital traces on more and more platforms, such as <strong>social media<\/strong> and <strong>booking portals<\/strong>. At the same time, the Verkehrsb\u00fcro Group is collecting more and more data in its own systems, such as <strong>CRM<\/strong>, <strong>ERP<\/strong> and the <strong>web store<\/strong>. This <strong>multitude of data sources<\/strong> made it difficult to ensure a uniform and up-to-date view of customers.<\/p>\n<p>Manual data entry and maintenance became increasingly unbearable in view of the <strong>volume, speed and variety of data<\/strong>. At the same time, the industry was in a phase of reduced investment due to <strong>COVID-19<\/strong>, which further increased the need for an <strong>efficient and cost-saving solution<\/strong>.<\/p>\n<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"jupiterx-single-advanced-accordion-wrapper  jx-ac-inactive\" id=\"\" >\n\t\t\t\t<div class=\"jx-single-accordion-header\">\n\t\t\t\t\t<div class=\"jx-single-accordion-header-left\">\n\t\t\t\t\t\t<div class=\"jx-single-accordion-header-icon-toggle-wrapper jx-single-accordion-header-icon-toggle-wrapper-hide\" >\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<span class=\"jx-ac-title\">Our solution<\/span>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"jx-single-accordion-header-right\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"jx-ac-icon-body-closed jx-ac-toggle-icon fas fa-chevron-right\"><\/i><i aria-hidden=\"true\" class=\"jx-ac-icon-body-opened jx-ac-toggle-icon fas fa-chevron-down\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"jx-single-accordion-body  jx-ac-body-none\">\n\t\t\t\t\t<div class=\"jx-ac-content\">\n\t\t\t\t\t\t<div class=\"jx-ac-content-inner-wrapper\">\n\t\t\t\t\t\t\t<div class=\"jupiterx-ac-content-is-editor\"><p>To meet these challenges, we have developed a <strong>360-degree customer view<\/strong> together with the Verkehrsb\u00fcro Group. With the help of the <strong>Oracle Customer Data Management Platform<\/strong> and the <strong>Oracle Integration Cloud<\/strong>, we were able to develop a solution that merges customer data from different sources, <strong>identifies duplicates<\/strong> and creates <strong>golden records<\/strong>. This comprehensive and up-to-date view of the customer enables the Verkehrsb\u00fcro Group to better serve its customers and business partners and offer customized services.<\/p>\n<p>The <strong>Oracle Cloud<\/strong> not only offers powerful data management functions, but also makes it possible to replace the <strong>manual maintenance of customer data<\/strong> through automation. In just <strong>3 months<\/strong>, we were able to implement a platform that brings together all relevant customer data and provides a <strong>clear, up-to-date view<\/strong> of each customer.<\/p>\n<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"jupiterx-single-advanced-accordion-wrapper  jx-ac-inactive\" id=\"\" >\n\t\t\t\t<div class=\"jx-single-accordion-header\">\n\t\t\t\t\t<div class=\"jx-single-accordion-header-left\">\n\t\t\t\t\t\t<div class=\"jx-single-accordion-header-icon-toggle-wrapper jx-single-accordion-header-icon-toggle-wrapper-hide\" >\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<span class=\"jx-ac-title\">The results<\/span>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"jx-single-accordion-header-right\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"jx-ac-icon-body-closed jx-ac-toggle-icon fas fa-chevron-right\"><\/i><i aria-hidden=\"true\" class=\"jx-ac-icon-body-opened jx-ac-toggle-icon fas fa-chevron-down\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"jx-single-accordion-body  jx-ac-body-none\">\n\t\t\t\t\t<div class=\"jx-ac-content\">\n\t\t\t\t\t\t<div class=\"jx-ac-content-inner-wrapper\">\n\t\t\t\t\t\t\t<div class=\"jupiterx-ac-content-is-editor\"><p>The implementation was extremely successful and the Verkehrsb\u00fcro Group was impressed by the short <strong>turnaround time of just 3 months<\/strong>. The new platform enables the company to manage customer and business partner data efficiently, eliminate duplicates and create reliable <strong>golden records<\/strong>. The platform provides a solid basis for reacting more quickly to customer requirements and making data-based decisions in the future.<\/p>\n<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"jupiterx-single-advanced-accordion-wrapper  jx-ac-inactive\" id=\"\" >\n\t\t\t\t<div class=\"jx-single-accordion-header\">\n\t\t\t\t\t<div class=\"jx-single-accordion-header-left\">\n\t\t\t\t\t\t<div class=\"jx-single-accordion-header-icon-toggle-wrapper jx-single-accordion-header-icon-toggle-wrapper-hide\" >\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<span class=\"jx-ac-title\">The future prospects<\/span>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"jx-single-accordion-header-right\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"jx-ac-icon-body-closed jx-ac-toggle-icon fas fa-chevron-right\"><\/i><i aria-hidden=\"true\" class=\"jx-ac-icon-body-opened jx-ac-toggle-icon fas fa-chevron-down\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"jx-single-accordion-body  jx-ac-body-none\">\n\t\t\t\t\t<div class=\"jx-ac-content\">\n\t\t\t\t\t\t<div class=\"jx-ac-content-inner-wrapper\">\n\t\t\t\t\t\t\t<div class=\"jupiterx-ac-content-is-editor\"><p>The successful introduction of the Oracle Customer Data Management Platform and the Oracle Integration Cloud is just the beginning. Together with the Verkehrsb\u00fcro Group, we will tackle the <strong>next step<\/strong>: the further optimization and expansion of the platform in order to offer even more targeted <strong>customer services<\/strong> and <strong>personalization<\/strong>. The next steps will be aimed at further improving data integrity and integrating additional <strong>automation processes<\/strong> to increase efficiency even further.<\/p>\n<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"jupiterx-single-advanced-accordion-wrapper  jx-ac-last  jx-ac-inactive\" id=\"\" >\n\t\t\t\t<div class=\"jx-single-accordion-header\">\n\t\t\t\t\t<div class=\"jx-single-accordion-header-left\">\n\t\t\t\t\t\t<div class=\"jx-single-accordion-header-icon-toggle-wrapper jx-single-accordion-header-icon-toggle-wrapper-hide\" >\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<span class=\"jx-ac-title\">Conclusion<\/span>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"jx-single-accordion-header-right\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"jx-ac-icon-body-closed jx-ac-toggle-icon fas fa-chevron-right\"><\/i><i aria-hidden=\"true\" class=\"jx-ac-icon-body-opened jx-ac-toggle-icon fas fa-chevron-down\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"jx-single-accordion-body  jx-ac-body-none\">\n\t\t\t\t\t<div class=\"jx-ac-content\">\n\t\t\t\t\t\t<div class=\"jx-ac-content-inner-wrapper\">\n\t\t\t\t\t\t\t<div class=\"jupiterx-ac-content-is-editor\"><p>The cooperation with the Verkehrsb\u00fcro Group shows how important it is to have a powerful and flexible platform for <strong>customer master data management<\/strong>. By using the <strong>Oracle Customer Data Management platform<\/strong> and with our support, the Verkehrsb\u00fcro Group was able to gain a complete and up-to-date view of its customers. This solution forms the basis for <strong>future-oriented customer service<\/strong> that focuses on data and efficiency.<\/p>\n<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0df9585 elementor-widget elementor-widget-spacer\" data-id=\"0df9585\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Verkehrsb\u00fcro Group:Verkehrsb\u00fcro Group Implementation period:3 months Products:Oracle Customer Data Management, Oracle Integration Cloud The challenge The Verkehrsb\u00fcro Group, a leading tourism provider, faces the challenge of efficiently managing and analyzing the data of its customers and business partners in an increasingly digitalized world. With digitalization, customers are leaving digital traces on more and more platforms, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4354,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","portfolio_category":[43,39],"portfolio_tag":[],"class_list":["post-2687","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-integration-process-framework","portfolio_category-sales"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>360-degree customer view at the Verkehrsb\u00fcro Group | primeone<\/title>\n<meta name=\"description\" content=\"The Verkehrsb\u00fcro Group achieves a 360-degree view of customers through integrated CRM, data and process solutions from primeone.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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