{"id":2654,"date":"2021-08-15T16:07:00","date_gmt":"2021-08-15T14:07:00","guid":{"rendered":"https:\/\/primeone.cloud\/portfolio\/marketing-automation-and-cross-team-collaboration-at-frequentis\/"},"modified":"2026-03-30T16:51:59","modified_gmt":"2026-03-30T14:51:59","slug":"marketing-automation-and-cross-team-collaboration-at-frequentis","status":"publish","type":"portfolio","link":"https:\/\/primeone.cloud\/en\/referenzen\/marketing-automation-and-cross-team-collaboration-at-frequentis\/","title":{"rendered":"Marketing automation and cross-team collaboration at Frequentis"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2654\" class=\"elementor elementor-2654 elementor-2188\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eaeaa04 e-flex e-con-boxed e-con e-parent\" data-id=\"eaeaa04\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d44d33e elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"d44d33e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ceebb35 elementor-widget elementor-widget-text-editor\" data-id=\"ceebb35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>End customer:<br><\/strong>Frequentis AG<\/p><p><strong>Implementation period:<\/strong><br>3 months<\/p><p><strong>Products:<br><\/strong>Oracle Marketing Cloud<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c62393 elementor-widget-divider--separator-type-pattern elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3c62393\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\" style=\"--divider-pattern-url: url(&quot;data:image\/svg+xml,%3Csvg xmlns=&#039;http:\/\/www.w3.org\/2000\/svg&#039; preserveAspectRatio=&#039;none&#039; overflow=&#039;visible&#039; height=&#039;100%&#039; viewBox=&#039;0 0 20 16&#039; fill=&#039;none&#039; stroke=&#039;black&#039; stroke-width=&#039;1&#039; stroke-linecap=&#039;square&#039; stroke-miterlimit=&#039;10&#039;%3E%3Cg transform=&#039;translate(-12.000000, 0)&#039;%3E%3Cpath d=&#039;M28,0L10,18&#039;\/%3E%3Cpath d=&#039;M18,0L0,18&#039;\/%3E%3Cpath d=&#039;M48,0L30,18&#039;\/%3E%3Cpath d=&#039;M38,0L20,18&#039;\/%3E%3C\/g%3E%3C\/svg%3E&quot;);\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4bac59 elementor-widget elementor-widget-raven-advanced-accordion\" data-id=\"d4bac59\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;collapsible&quot;:&quot;false&quot;,&quot;scroll_to_content&quot;:&quot;false&quot;}\" data-widget_type=\"raven-advanced-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div id=\"jupiterx-advanced-accordion-wrapper\" class=\"jupiterx-advanced-accordion-wrapper\">\n\t\t\t\t<div class=\"jupiterx-advanced-accordion-inner-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"jupiterx-single-advanced-accordion-wrapper  jx-ac-first  jx-ac-inactive\" id=\"\" >\n\t\t\t\t<div class=\"jx-single-accordion-header\">\n\t\t\t\t\t<div class=\"jx-single-accordion-header-left\">\n\t\t\t\t\t\t<div class=\"jx-single-accordion-header-icon-toggle-wrapper jx-single-accordion-header-icon-toggle-wrapper-hide\" >\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<span class=\"jx-ac-title\">The challenge<\/span>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"jx-single-accordion-header-right\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"jx-ac-icon-body-closed jx-ac-toggle-icon fas fa-chevron-right\"><\/i><i aria-hidden=\"true\" class=\"jx-ac-icon-body-opened jx-ac-toggle-icon fas fa-chevron-down\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"jx-single-accordion-body  jx-ac-body-none\">\n\t\t\t\t\t<div class=\"jx-ac-content\">\n\t\t\t\t\t\t<div class=\"jx-ac-content-inner-wrapper\">\n\t\t\t\t\t\t\t<div class=\"jupiterx-ac-content-is-editor\"><p>Frequentis attaches great importance to <strong>automation<\/strong> in the organization of work, both in the marketing department and in cooperation with the sales department. A key requirement was to create a platform that would enable marketing to address target groups more efficiently and <strong>better evaluate<\/strong> the <strong>interests of customers<\/strong>. At the same time, cooperation between marketing and sales in the area of lead generation is to be improved in order to define <strong>common criteria and categories<\/strong> for successful sales transactions.<\/p>\n<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"jupiterx-single-advanced-accordion-wrapper  jx-ac-inactive\" id=\"\" >\n\t\t\t\t<div class=\"jx-single-accordion-header\">\n\t\t\t\t\t<div class=\"jx-single-accordion-header-left\">\n\t\t\t\t\t\t<div class=\"jx-single-accordion-header-icon-toggle-wrapper jx-single-accordion-header-icon-toggle-wrapper-hide\" >\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<span class=\"jx-ac-title\">Our solution<\/span>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"jx-single-accordion-header-right\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"jx-ac-icon-body-closed jx-ac-toggle-icon fas fa-chevron-right\"><\/i><i aria-hidden=\"true\" class=\"jx-ac-icon-body-opened jx-ac-toggle-icon fas fa-chevron-down\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"jx-single-accordion-body  jx-ac-body-none\">\n\t\t\t\t\t<div class=\"jx-ac-content\">\n\t\t\t\t\t\t<div class=\"jx-ac-content-inner-wrapper\">\n\t\t\t\t\t\t\t<div class=\"jupiterx-ac-content-is-editor\"><p>After an intensive selection process, Frequentis opted for the <strong>Oracle Marketing Cloud<\/strong> and us as its implementation partner. The Oracle Marketing Cloud offers a comprehensive automation solution that enables the Frequentis marketing team to efficiently manage targeted campaigns and analyze customer interest in detail. Close cooperation between marketing and sales is promoted through joint lead scoring criteria, which increases the effectiveness of the sales process.<\/p>\n<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"jupiterx-single-advanced-accordion-wrapper  jx-ac-inactive\" id=\"\" >\n\t\t\t\t<div class=\"jx-single-accordion-header\">\n\t\t\t\t\t<div class=\"jx-single-accordion-header-left\">\n\t\t\t\t\t\t<div class=\"jx-single-accordion-header-icon-toggle-wrapper jx-single-accordion-header-icon-toggle-wrapper-hide\" >\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<span class=\"jx-ac-title\">The results<\/span>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"jx-single-accordion-header-right\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"jx-ac-icon-body-closed jx-ac-toggle-icon fas fa-chevron-right\"><\/i><i aria-hidden=\"true\" class=\"jx-ac-icon-body-opened jx-ac-toggle-icon fas fa-chevron-down\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"jx-single-accordion-body  jx-ac-body-none\">\n\t\t\t\t\t<div class=\"jx-ac-content\">\n\t\t\t\t\t\t<div class=\"jx-ac-content-inner-wrapper\">\n\t\t\t\t\t\t\t<div class=\"jupiterx-ac-content-is-editor\"><p>Although the project is still in its infancy, we have already successfully reached <strong>one of the first milestones<\/strong>. The defined go-forward concept shows that Frequentis is well on the way to achieving the goals it has set itself. The initial results confirm the positive direction of the project and the team is looking forward to the coming phases with confidence.<\/p>\n<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"jupiterx-single-advanced-accordion-wrapper  jx-ac-inactive\" id=\"\" >\n\t\t\t\t<div class=\"jx-single-accordion-header\">\n\t\t\t\t\t<div class=\"jx-single-accordion-header-left\">\n\t\t\t\t\t\t<div class=\"jx-single-accordion-header-icon-toggle-wrapper jx-single-accordion-header-icon-toggle-wrapper-hide\" >\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<span class=\"jx-ac-title\">The future prospects<\/span>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"jx-single-accordion-header-right\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"jx-ac-icon-body-closed jx-ac-toggle-icon fas fa-chevron-right\"><\/i><i aria-hidden=\"true\" class=\"jx-ac-icon-body-opened jx-ac-toggle-icon fas fa-chevron-down\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"jx-single-accordion-body  jx-ac-body-none\">\n\t\t\t\t\t<div class=\"jx-ac-content\">\n\t\t\t\t\t\t<div class=\"jx-ac-content-inner-wrapper\">\n\t\t\t\t\t\t\t<div class=\"jupiterx-ac-content-is-editor\"><p>In the coming months, we will continue to drive forward the implementation of the Oracle Marketing Cloud to enable Frequentis to address its target groups even more precisely and to further optimize the sales process through data-driven decisions. Close cooperation between marketing and sales will play a decisive role in ensuring the <strong>success of the project<\/strong>.<\/p>\n<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"jupiterx-single-advanced-accordion-wrapper  jx-ac-last  jx-ac-inactive\" id=\"\" >\n\t\t\t\t<div class=\"jx-single-accordion-header\">\n\t\t\t\t\t<div class=\"jx-single-accordion-header-left\">\n\t\t\t\t\t\t<div class=\"jx-single-accordion-header-icon-toggle-wrapper jx-single-accordion-header-icon-toggle-wrapper-hide\" >\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<span class=\"jx-ac-title\">Conclusion<\/span>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"jx-single-accordion-header-right\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"jx-ac-icon-body-closed jx-ac-toggle-icon fas fa-chevron-right\"><\/i><i aria-hidden=\"true\" class=\"jx-ac-icon-body-opened jx-ac-toggle-icon fas fa-chevron-down\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"jx-single-accordion-body  jx-ac-body-none\">\n\t\t\t\t\t<div class=\"jx-ac-content\">\n\t\t\t\t\t\t<div class=\"jx-ac-content-inner-wrapper\">\n\t\t\t\t\t\t\t<div class=\"jupiterx-ac-content-is-editor\"><p>Frequentis and we are working closely together to lay the foundations for long-term success through <strong>automation and better collaboration<\/strong> between marketing and sales. The choice of Oracle Marketing Cloud as the platform and us as the implementation partner was crucial to achieving Frequentis' ambitious goals and ensuring a successful project.<\/p>\n<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0df9585 elementor-widget elementor-widget-spacer\" data-id=\"0df9585\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-813939b elementor-widget elementor-widget-video\" data-id=\"813939b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/Pbug3qu9yoc?si=xmHKIAaLB5zNs8QN&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52f6d36 elementor-widget elementor-widget-spacer\" data-id=\"52f6d36\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>End customer:Frequentis AG Implementation period:3 months Products:Oracle Marketing Cloud The challenge Frequentis attaches great importance to automation in the organization of work, both in the marketing department and in cooperation with the sales department. A key requirement was to create a platform that would enable marketing to address target groups more efficiently and better evaluate [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4358,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","portfolio_category":[40],"portfolio_tag":[],"class_list":["post-2654","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing Automation &amp; Co-Work at FREQUENTIS | primeone<\/title>\n<meta name=\"description\" content=\"FREQUENTIS relies on marketing automation, centralized customer data and co-working, implemented with solutions and know-how from primeone.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/primeone.cloud\/en\/referenzen\/marketing-automation-and-cross-team-collaboration-at-frequentis\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Automation &amp; 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