{"id":2564,"date":"2020-08-02T16:37:00","date_gmt":"2020-08-02T14:37:00","guid":{"rendered":"https:\/\/primeone.cloud\/portfolio\/lead-generation-lead-scoring-at-liwest-optimized-customer-approach-with-oracle-marketing-cloud\/"},"modified":"2026-03-17T13:42:36","modified_gmt":"2026-03-17T12:42:36","slug":"lead-generation-lead-scoring-at-liwest-optimized-customer-approach-with-oracle-marketing-cloud","status":"publish","type":"portfolio","link":"https:\/\/primeone.cloud\/en\/referenzen\/lead-generation-lead-scoring-at-liwest-optimized-customer-approach-with-oracle-marketing-cloud\/","title":{"rendered":"Lead generation &amp; lead scoring at LIWEST: Optimized customer approach with Oracle Marketing Cloud"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2564\" class=\"elementor elementor-2564 elementor-2227\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eaeaa04 e-flex e-con-boxed e-con e-parent\" data-id=\"eaeaa04\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d44d33e elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"d44d33e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ceebb35 elementor-widget elementor-widget-text-editor\" data-id=\"ceebb35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>End customer:<br><\/strong>LIWEST Kabelmedien GmbH<\/p><p><strong>Implementation period:<\/strong><br>3 months<\/p><p><strong>Products:<br><\/strong>Oracle Marketing Cloud<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c62393 elementor-widget-divider--separator-type-pattern elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3c62393\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\" style=\"--divider-pattern-url: url(&quot;data:image\/svg+xml,%3Csvg xmlns=&#039;http:\/\/www.w3.org\/2000\/svg&#039; preserveAspectRatio=&#039;none&#039; overflow=&#039;visible&#039; height=&#039;100%&#039; viewBox=&#039;0 0 20 16&#039; fill=&#039;none&#039; stroke=&#039;black&#039; stroke-width=&#039;1&#039; stroke-linecap=&#039;square&#039; stroke-miterlimit=&#039;10&#039;%3E%3Cg transform=&#039;translate(-12.000000, 0)&#039;%3E%3Cpath d=&#039;M28,0L10,18&#039;\/%3E%3Cpath d=&#039;M18,0L0,18&#039;\/%3E%3Cpath d=&#039;M48,0L30,18&#039;\/%3E%3Cpath d=&#039;M38,0L20,18&#039;\/%3E%3C\/g%3E%3C\/svg%3E&quot;);\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4bac59 elementor-widget elementor-widget-raven-advanced-accordion\" data-id=\"d4bac59\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;collapsible&quot;:&quot;false&quot;,&quot;scroll_to_content&quot;:&quot;false&quot;}\" data-widget_type=\"raven-advanced-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div id=\"jupiterx-advanced-accordion-wrapper\" class=\"jupiterx-advanced-accordion-wrapper\">\n\t\t\t\t<div class=\"jupiterx-advanced-accordion-inner-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"jupiterx-single-advanced-accordion-wrapper  jx-ac-first  jx-ac-inactive\" id=\"\" >\n\t\t\t\t<div class=\"jx-single-accordion-header\">\n\t\t\t\t\t<div class=\"jx-single-accordion-header-left\">\n\t\t\t\t\t\t<div class=\"jx-single-accordion-header-icon-toggle-wrapper jx-single-accordion-header-icon-toggle-wrapper-hide\" >\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<span class=\"jx-ac-title\">The challenge<\/span>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"jx-single-accordion-header-right\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"jx-ac-icon-body-closed jx-ac-toggle-icon fas fa-chevron-right\"><\/i><i aria-hidden=\"true\" class=\"jx-ac-icon-body-opened jx-ac-toggle-icon fas fa-chevron-down\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"jx-single-accordion-body  jx-ac-body-none\">\n\t\t\t\t\t<div class=\"jx-ac-content\">\n\t\t\t\t\t\t<div class=\"jx-ac-content-inner-wrapper\">\n\t\t\t\t\t\t\t<div class=\"jupiterx-ac-content-is-editor\"><p><strong>LIWEST<\/strong>, the leading provider of TV, high-speed internet and fixed-line telephony in Upper Austria, provides around 139,000 customers with digital services. Under the motto \"We accompany your digital flight of fancy\", LIWEST lives digital technologies every day. <strong>Lead management<\/strong> has become a central component of its digital strategy. The aim was to efficiently generate, evaluate and score qualified marketing and sales leads in order to address customers with relevant content at the right time.   <\/p>\n<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"jupiterx-single-advanced-accordion-wrapper  jx-ac-inactive\" id=\"\" >\n\t\t\t\t<div class=\"jx-single-accordion-header\">\n\t\t\t\t\t<div class=\"jx-single-accordion-header-left\">\n\t\t\t\t\t\t<div class=\"jx-single-accordion-header-icon-toggle-wrapper jx-single-accordion-header-icon-toggle-wrapper-hide\" >\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<span class=\"jx-ac-title\">Our solution<\/span>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"jx-single-accordion-header-right\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"jx-ac-icon-body-closed jx-ac-toggle-icon fas fa-chevron-right\"><\/i><i aria-hidden=\"true\" class=\"jx-ac-icon-body-opened jx-ac-toggle-icon fas fa-chevron-down\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"jx-single-accordion-body  jx-ac-body-none\">\n\t\t\t\t\t<div class=\"jx-ac-content\">\n\t\t\t\t\t\t<div class=\"jx-ac-content-inner-wrapper\">\n\t\t\t\t\t\t\t<div class=\"jupiterx-ac-content-is-editor\"><p>To overcome this challenge, we implemented the <strong>Oracle Marketing Cloud<\/strong> at LIWEST. Thanks to the solution's comprehensive functionality, leads can now not only be generated, but also accurately evaluated and scored. Within just <strong>a few weeks<\/strong>, we were able to help LIWEST send out their first personalized emails. This enabled them to quickly start targeting their customers, making a significant contribution to their business success.   <\/p>\n<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"jupiterx-single-advanced-accordion-wrapper  jx-ac-inactive\" id=\"\" >\n\t\t\t\t<div class=\"jx-single-accordion-header\">\n\t\t\t\t\t<div class=\"jx-single-accordion-header-left\">\n\t\t\t\t\t\t<div class=\"jx-single-accordion-header-icon-toggle-wrapper jx-single-accordion-header-icon-toggle-wrapper-hide\" >\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<span class=\"jx-ac-title\">The results<\/span>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"jx-single-accordion-header-right\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"jx-ac-icon-body-closed jx-ac-toggle-icon fas fa-chevron-right\"><\/i><i aria-hidden=\"true\" class=\"jx-ac-icon-body-opened jx-ac-toggle-icon fas fa-chevron-down\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"jx-single-accordion-body  jx-ac-body-none\">\n\t\t\t\t\t<div class=\"jx-ac-content\">\n\t\t\t\t\t\t<div class=\"jx-ac-content-inner-wrapper\">\n\t\t\t\t\t\t\t<div class=\"jupiterx-ac-content-is-editor\"><p>By implementing the Oracle Marketing Cloud, we were able to enable LIWEST to systematically generate and evaluate <strong>qualified marketing and sales leads<\/strong>. The lead scoring functions help to prioritize customers according to relevance and potential so that the best content can be provided at the optimal time. This has not only increased the effectiveness of marketing campaigns, but also <strong>significantly optimized<\/strong> the <strong>sales process<\/strong>.  <\/p>\n<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"jupiterx-single-advanced-accordion-wrapper  jx-ac-inactive\" id=\"\" >\n\t\t\t\t<div class=\"jx-single-accordion-header\">\n\t\t\t\t\t<div class=\"jx-single-accordion-header-left\">\n\t\t\t\t\t\t<div class=\"jx-single-accordion-header-icon-toggle-wrapper jx-single-accordion-header-icon-toggle-wrapper-hide\" >\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<span class=\"jx-ac-title\">The future prospects<\/span>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"jx-single-accordion-header-right\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"jx-ac-icon-body-closed jx-ac-toggle-icon fas fa-chevron-right\"><\/i><i aria-hidden=\"true\" class=\"jx-ac-icon-body-opened jx-ac-toggle-icon fas fa-chevron-down\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"jx-single-accordion-body  jx-ac-body-none\">\n\t\t\t\t\t<div class=\"jx-ac-content\">\n\t\t\t\t\t\t<div class=\"jx-ac-content-inner-wrapper\">\n\t\t\t\t\t\t\t<div class=\"jupiterx-ac-content-is-editor\"><p><strong>LIWEST<\/strong> will continue to expand marketing automation in order to communicate with its customers in an even more targeted and efficient manner. Together, we are examining how further automation processes and personalized campaigns can be developed to strengthen customer loyalty and increase sales. <\/p>\n<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"jupiterx-single-advanced-accordion-wrapper  jx-ac-last  jx-ac-inactive\" id=\"\" >\n\t\t\t\t<div class=\"jx-single-accordion-header\">\n\t\t\t\t\t<div class=\"jx-single-accordion-header-left\">\n\t\t\t\t\t\t<div class=\"jx-single-accordion-header-icon-toggle-wrapper jx-single-accordion-header-icon-toggle-wrapper-hide\" >\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<span class=\"jx-ac-title\">Conclusion<\/span>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"jx-single-accordion-header-right\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"jx-ac-icon-body-closed jx-ac-toggle-icon fas fa-chevron-right\"><\/i><i aria-hidden=\"true\" class=\"jx-ac-icon-body-opened jx-ac-toggle-icon fas fa-chevron-down\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"jx-single-accordion-body  jx-ac-body-none\">\n\t\t\t\t\t<div class=\"jx-ac-content\">\n\t\t\t\t\t\t<div class=\"jx-ac-content-inner-wrapper\">\n\t\t\t\t\t\t\t<div class=\"jupiterx-ac-content-is-editor\"><p>The collaboration between LIWEST and us shows how <strong>digital technologies<\/strong> can be successfully used to drive business success. The implementation of the Oracle Marketing Cloud was a decisive step in enabling LIWEST to reach its customers with relevant content at the right time and thus lay the foundation for <strong>further digital success<\/strong>. <\/p>\n<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>End customer:LIWEST Kabelmedien GmbH Implementation period:3 months Products:Oracle Marketing Cloud The challenge LIWEST, the leading provider of TV, high-speed internet and fixed-line telephony in Upper Austria, provides around 139,000 customers with digital services. Under the motto &#8220;We accompany your digital flight of fancy&#8221;, LIWEST lives digital technologies every day. Lead management has become a central [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4357,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","portfolio_category":[40],"portfolio_tag":[],"class_list":["post-2564","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lead generation &amp; lead scoring at LIWEST | primeone<\/title>\n<meta name=\"description\" content=\"LIWEST optimizes customer approach with lead generation, lead scoring and campaigns in the Oracle Marketing Cloud implemented by primeone.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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